Imagine you’ve searched YouTube for a video on how to cook authentic, Louisiana Shrimp Étouffee. Yum! My favorite. I recently did and found a great video from a chef that lived in Baton Rouge. Exactly what I wanted, but the video (and recipe) was so good, I wanted more. In the video he mentioned he had a cook book for sale. After an exhaustive search, I gave up, but found other cookbooks that I am thinking of buying instead. Not Good! What if…in the video, during the cooking or even when he mentions his book, you could click on the book (in the video) and be taken to an order page…with no searching. Well, that is exactly what is happening in online videos today. It’s called hotspotting. Check out this video that explains this great use of interactive video, branding, and conversion…without pre-rolls.