DRTV Infomercial – 2 Minute – Talent Rock

DRTV Infomercial – 2 Minute – Talent Rock

A direct response tv commercial designed to attract models, actors, singers, and dancers to a 3-day event in Las Vegas. The dr spot was produced with all the typical elements of a good direct response campaign – strong offer, high energy music, creating a sense of urgency (call now, limited seating), and easy call to action. This spot was very successful allowing the event to exceed it’s sign-up expectations for the weekend. The success of this 2 minute direct response commercial led to future work in a 60 second format and a 30-minute infomercial. I wrote, produced, edited and created the animated motion graphics for this spot.

Leave a Reply