I had been anticipating seeing the Tranformers sequel like a teenage boy anticipating his first car, minus the acne. So this past weekend, I grabbed my five year old son and headed to the cineplex. He too, had been anxiously awaiting the fist-pumping, shape-shifting, metal-on-metal, explosion-filled spectacle. Truth be told, I was really there for Megan Fox.

The movie was good, not life altering, but as advertised. After we finished watching Transformers, we snuck into “Up,” the latest Pixar creation, to attempt to bring the testosterone levels back down to an acceptable level to drive home. “Up” was a good movie as well. All in all, nice day at the movie theater, two movies – neither of which were the normal dismal experience.

So, later that night I asked my five year old son which movie he liked better and to my surprise – he went with “Up.” I asked him why and he said it had a better ‘series.’ So, I had to clarify what ‘series’ meant and after a little sleuthing on my end, what he meant was the ‘story.’

There’s a lesson here, folks. If a five-year old boy, who lives for the wham-boom-pow in everything, sees more value in a good story than the glitz; what does that mean for you? Well, I’ll tell you, wrap your product, brand or service around a story and you’ll win every time. Tell a story – a good one – engage your audience and watch the results. Hopefully, you’ll be as surprised as I was to my son’s choice in film. Even Megan Fox couldn’t sway him.